Social media has reached middle age(d). The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now has at least one profile on a social networing site.
Facebook, Twitter and Google+ are currently the most popular social network sites with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon.
Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events.Facebook is now the most popular destination on the web. Twitter users send out about 50 million tweets a day. And new social media opportunities arise every day. But not all social media platforms are suitable for every business, and busy business people often don’t have the necessary time to invest in social media.